As a freelancer, it is important that you offer unique services and stand out from other workers when trying to find a job on freelance websites and platforms.
Where do you start? What to do?
How can you demonstrate your amazing experience effectively?
Setting yourself apart from other qualified freelancers can seem impossible, but don’t worry – we got your back. We’ve outlined the best ways to make your profile stand out on freelance websites and get one step closer to finding a new client in the freelance business.
Determine What Makes You Unique
Think about all of your past working experience, as an employee and as a freelancer. The good news is that the likelihood of someone having your exact experience is slim.
Within each job you’ve held in the past, think about what you did well in the position. Did you have a unique ability to write a great SEO article for a popular brand or were you excellent at mastering an Italian-like voice for your international client?
Whatever it is that you are good at, make sure to highlight that in your profile. The more unique the profile, the better.
Don’t Be Afraid to Brag About Your Skills
This tip is simple but also a very important one. At first, it may feel a bit awkward to talk about your accomplishments, but after some time, you will find it normal.
The more ways you can communicate your knowledge to potential clients, the more likely you will stand out on freelance websites like Fiverr, Uber, and others.
Own your accomplishments and skills with pride. The chances are, in every freelance job you’ve had in the past, you left a positive mark on your client’s business.
Research Other Profiles and Learn From Them
As you are editing your profile, don’t hesitate to take a look at other profiles and see what other people are writing. Start with those who are the most popular in your industry and are getting the types of job offers you want.
This is a great way to get ideas on what kind of information you will want to include. Make sure not to copy anything. You can also analyze and see what you don’t want to include on your profile.
Treat Your Profile as a Brand
As a freelancer, your online brand is important. After all, it is the face of your business.
Make sure to treat any profile, job proposal or resume right. Those things should act as an extension of your brand and a way to present yourself to the world.
Here are a few things to keep in mind when using freelance websites like Upwork, Fiverr. Freelancer, and others:
- Try to use the same profile image or an image that is similar in style on both your website and freelance profile.
- Stick to your business’s branding, font, and colors whenever possible
- Don’t hesitate to include the links to your website, blog or online portfolios.
Leverage Your Recommendations and Endorsements
As an online worker, one of the best ways to get new clients is by recommendations. Whether they are from your friends, family members or professional acquaintances, recommendations can be an effective way to let people know how great you are at your job.
Some freelance platforms have their own method of showing endorsements and reviews, but you should also include at least one professional recommendation on your profile.
If you aren’t soliciting your clients for recommendations, it is time to start doing it. These are great for your freelance website and your online portfolio. Also, it gives you an opportunity to touch base with your potential clients and make sure they are satisfied with your services.
Add Information That Clients Want to Know About
If you want to stand out on the freelance websites, it is important to put yourself in your clients’ shoes and think about what they are looking for in a freelancer.
If you are new to working online or you are not sure what do clients want, explore online. Chances are, a client wants to know about your past experience freelancing (the number of clients, years, and industries you’ve worked with), your professional skills and strength (it may include time management or quick response time), and your ability (are you free for 5, 10 or 15 hours a month?).
Include Numbers Where Applicable
Let’s face it – numbers are important to business owners when hiring freelancers. It is especially important for marketing experts, consultants, PPC gurus, etc. Make sure to include impressive metrics and statistics that show clients that you are good at your job and they should consider you for the position.
Here are a few things to include in your freelance profile, if applicable:
- Increase in social media numbers such as reach, likes, and engagement
- Increase in sales volume while you were working with the company or client
- Change in the client’s profitability
- Increase in the number of new employees
- Decreased budget or saved funds
Show Your Strongest Personality Strengths
You should let your personality shine in your profile on freelance websites or platforms. Think about what makes you special.
Are you a passionate traveler? Are you ongoing? Let people know you are always available for meetings and consultations when needed. Do you enjoy meeting new people? Add the fact that you are a team player and you have no problem to work with others.
When you are a freelancer, you want to attract the clients that share your ideals and business goals. Being honest and upfront about your personality strengths will help you stand out and find clients that are interested in profitable and long-lasting business relationships.
Freelancing allows you to be creative and find work that you love. Nearly 9 out of 10 freelancers would keep working online even if they are offered a full-time job.
So if you want to keep doing what you are currently doing, help yourself stand out on the freelance websites. Explore these helpful tips above and start booking more clients. Read more about freelance websites